mi | data Consumer Goods practice help its clients build great brands by connecting better with their consumers. On the run side, we help accelerate growth in existing portfolios, while on the change side we help our customers build new capabilities to drive consumer engagement. We bring our domain expertise in enabling digital transformation, omni-channel commerce, value chain optimization and advanced analytics to meet - and shape - customer expectations. Consumer packaged goods (CPGs) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics, and cleaning products.

mi | data CPGs can be contrasted with durable goods (DGs), an industry term for merchandise that is not consumed or destroyed in use and is generally not replaced until the merchandise experiences a problem. Examples of durable goods include appliances, furniture, and automobiles.

mi | data Typically, CPG merchandise is sold by retailers in brick-and-mortar stores and packaging is designed to differentiate a product from its competitors on a pharmacy, grocery, or a big box store shelf. Because shelf space is a finite commodity, the CPG market is highly competitive. Until recently, it’s been difficult for manufacturers to take advantage of the internet and sell CPG through e-commerce channels. mi | data Desktop / Cloud based ERP solution primarily designed for Micro and Small enterprises looking for a cost effective solution which can enable them to quickly move away from current manual processes to a fully integrated business solution.